Popular streamer Adin Ross has definitively ended speculation about his future, confirming his intention to remain on the Kick streaming platform indefinitely. Ross's recent absence from Kick, lasting several months in 2024, fueled rumors of a potential departure. However, his return last weekend, alongside fellow streamers Cuffem, Shaggy, and Konvy, marked a decisive shift.
Ross, initially banned from Twitch in 2023, became a key figure in Kick's rapid growth alongside other prominent creators like xQc. While he enjoyed success on the platform in 2023, his unexplained absence in 2024 sparked widespread conjecture, including suggestions of conflict with Kick CEO Ed Craven. A December 21, 2024 livestream with Craven, however, dispelled these rumors, solidifying Ross's commitment to Kick. A subsequent tweet reinforced this commitment, promising a long-term stay.
Beyond his return, Ross hinted at "something even bigger" on the horizon. While details remain scarce, many speculate this relates to his Brand Risk boxing events, a venture he intends to expand with Kick's support. Given past legal challenges with Misfits Boxing earlier in 2024, the success of future Brand Risk endeavors will be closely watched.
Ross's decision provides a significant boost to Kick, which is aggressively pursuing growth and aiming to either surpass or acquire Twitch, according to co-founder Bijan Tehrani. Given Kick's current momentum and strategic partnerships with top streamers, this ambitious goal appears increasingly plausible.