AMD unveiled its next-generation graphics cards, the RX 9070 and RX 9070 XT, at CES 2025, but intriguingly, neither of the two RDNA 4 graphics cards was showcased during AMD’s keynote. Despite their absence from the stage, vendors displayed the new cards on the show floor, albeit with redacted specifications.
David McAfee, VP & GM of Radeon Graphics and Ryzen CPUs, took to Twitter / X to shed light on the release timeline, announcing that both the RX 9070 and RX 9070 XT are slated for a March 2025 launch. "Radeon 9000 series hardware and software are looking great and we are planning to have a wide assortment of cards available globally," McAfee stated. "Can’t wait for gamers to get their hands on the cards when they go on sale in March!”
While specific details such as specifications and pricing remain undisclosed, it's widely speculated that the RX 9070 and RX 9070 XT will compete directly with Nvidia’s upcoming RTX 5070 and RTX 5070 Ti, which are set to launch in February. Intriguingly, reports suggest that stock of the RX 9070 and RX 9070 XT has already reached retailers and is in the hands of reviewers and critics. eTeknix confirmed receiving review samples of these eagerly awaited graphics cards.
The unfolding situation has sparked speculation that AMD may have delayed the official launch to strategically counter Nvidia’s RTX 5070 and 5070 Ti, allowing for a direct comparison between the new products. There's also speculation that pricing pressure from Nvidia could be influencing AMD's decision to delay the RX 9070 lineup's official release.
The lack of detailed information about the new AMD graphics cards has led to a somewhat confusing launch narrative. A report from June 2024 highlights Nvidia's commanding 88% share of the discrete GPU market, with AMD holding just 12%. With no other company challenging Nvidia in the mid-range or high-end consumer graphics card market, AMD faces a critical challenge to erode Nvidia's market dominance.