The Best Places to Buy LEGO Sets in 2025

The LEGO craze shows no signs of slowing down! What began as a childhood pastime has captivated teens and adults alike, with sets evolving in complexity, functionality, and sheer variety. From playful builds to stunning display pieces and even stylish home décor, LEGOs have truly transformed.

With hundreds of sets available, spanning diverse themes, piece counts, and price points, finding the perfect LEGO set at a reasonable price can be a challenge. A major hurdle is the retirement of sets—even popular ones—by LEGO to make way for new releases. This fuels a resale market where prices often inflate to two or three times the original cost.

Adding to the challenge is the inherent cost of LEGOs, which has steadily increased in recent years. Consider the colossal 7541-piece Millennium Falcon, released in 2017 for $800 (already exceeding the typical 10 cents-per-piece rate). Today, that same set commands around $850.

But don't despair! Savvy shopping can significantly mitigate these challenges. Here's your guide to securing the best LEGO deals in 2025, including optimal shopping times.

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO store boasts the widest selection, easily searchable by theme, price, release date, and customer rating. Excellent customer service and the LEGO Insiders program (with its numerous perks) are added benefits. Enjoy early access to sets, freebies for spending, and exclusive sets unavailable elsewhere.

Amazon: A solid alternative offering modest discounts on many sets.

Target: Accepts LEGO Insider points (though the exchange rate might not always be ideal) and occasionally offers discounts.

Walmart: Another retailer to check for occasional discounts.

The LEGO Store's points system is compelling: every dollar spent earns 6.5 points, with 130 points equaling $1 (effectively 5% back). Double points promotions occur periodically, maximizing savings.

Ultimately, compare prices and benefits. Weigh the potential 10% discount at Target against the full price at the LEGO Store, factoring in future discounts and potential free sets.

Where to Buy Retired Sets Online

For retired sets, your options are unofficial marketplaces like Craigslist, eBay, and Facebook. Expect higher prices; negotiate directly with sellers and shop around for the best deals.

Where to Buy LEGO Sets in Stores

While online stores generally offer a broader selection, brick-and-mortar stores provide a hands-on experience. The LEGO Store offers the same benefits as its online counterpart, including the Insiders program and interactive building stations. Target and Walmart also have LEGO sections, while Gamestop and Barnes & Noble carry specific themed sets (e.g., gaming, Harry Potter).

For recently retired sets, brick-and-mortar stores might be your best bet, as retailers don't always immediately remove retired items from shelves.

When Do LEGO Sets Go on Sale?

Beyond standard box-store discounts, LEGO sets rarely see price reductions. However, key times to watch for sales include:

• May 4th (Star Wars Day): Double Insider points on Star Wars sets.
• March 10th (Mario Day): Similar deals with Nintendo collaborations.
• Year-End Clearance: Box stores often clear inventory at the start of the year.
• Holiday Season (Black Friday, Cyber Monday): Deep discounts are possible.
• Amazon Prime Days (July & October): Excellent opportunities for deals.