Danny Dyer's Latest Movie: Rockstar's Unexpected Buzz

If you're a follower of Rockstar Games on X (the platform formerly known as Twitter), you might have been taken aback by their recent post about the film Marching Powder and its star, Danny Dyer. The post reads:

From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.

Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW

— Rockstar Games (@RockstarGames) March 6, 2025

You might be wondering why a gaming giant like Rockstar would promote a small British film to its 21 million followers. And if you're unfamiliar with Danny Dyer, let us shed some light on this intriguing connection.

Who is Danny Dyer?

Danny Dyer, whose full name is Daniel John Dyer, is an actor hailing from East London. In the UK, he's a household name, celebrated as an "absolute legend"—a term that, according to Urban Dictionary, signifies someone who is "funny, reckless, original, and sensitive in the right measures," embodying the pinnacle of social virtues. Since starting his acting career in 1993, Dyer has carved out a niche for himself playing gritty, working-class characters, a persona enhanced by his outspoken views on societal and governmental issues. Known for his "tough uncle" approach, Dyer once advised a Zoo magazine reader to go "on a rampage [drinking session] with the boys" to get over a breakup. His social media presence is equally entertaining, as seen in posts like:

Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...

— Danny Dyer (@MrDDyer) September 12, 2013

How is Danny Dyer Connected to Rockstar?

If you're a fan of the Grand Theft Auto series, you'll recognize Dyer's voice as Kent Paul, the manager of the Scottish rock band Love Fist in GTA: Vice City, and later in GTA: San Andreas, where he managed the Gurning Chimps and produced for rapper Madd Dogg. But Dyer's link to Rockstar goes beyond his voice acting; in 2004, he starred in The Football Factory, a film directed by Nick Love and produced by Rockstar Games.

Marching Powder, the new film hitting UK and Irish cinemas this week, reunites Dyer with director Nick Love. While not a sequel to The Football Factory, it shares thematic elements such as football hooliganism, heavy drinking, drug use, and a gritty British humor. Rockstar's recent post about Marching Powder seems to be a nod to their past collaboration with Dyer and Love rather than any involvement in the new film itself.

Is Vice City's Kent Paul Returning for GTA 6?

There's no concrete information yet on whether Kent Paul will return in Grand Theft Auto 6. The recent social media post about Marching Powder doesn't hint at any connection to GTA 6. However, it's worth considering the two distinct universes in the GTA series: the 3D era (PS2 and PSP games) and the HD era (GTA 4 onwards), which don't share direct storylines or character continuities. Despite this, there have been instances of crossover, such as Grove Street from GTA: San Andreas appearing in GTA 5, and characters like Lazlo featuring across both eras. Kent Paul's name on the Vinewood Walk of Fame in GTA 5 suggests a possible return, but for now, it's all speculation.