"Flash Director Admits Character Lackluster in 'The Flash' Failure"

Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, "The Flash," to a lack of widespread audience appeal. In an interview with Radio Tu, reported by Variety, Muschietti stated the film didn't sufficiently engage "the four quadrants" – a crucial demographic benchmark in Hollywood encompassing male and female viewers under and over 25. This shortfall, he argues, is a significant factor considering the film's $200 million budget. Warner Bros., he explains, aims for broad appeal, ideally attracting even a wider audience.

Muschietti further elaborated, revealing that private conversations indicated a significant segment of the population, particularly women, lacked interest in the Flash character. This, he suggests, contributed to the film's struggles.

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While acknowledging other contributing factors – negative critical reception, CGI controversies (including the recreation of deceased actors), and its release within a dissolving film universe – Muschietti's comments highlight the crucial role of character appeal in determining box office success.

Despite "The Flash's" underperformance, Muschietti remains a key figure in DC's plans, slated to direct "The Brave and the Bold," the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.