You've likely seen ads for Gossip Harbour, a merge-and-story puzzle game, even if you don't play it. This seemingly unassuming game has become a massive success for developer Microfun, generating over $10 million on Google Play alone. However, its next move is surprising: a partnership with publisher Flexion to launch on alternative app stores.
What are alternative app stores? Simply put, they're any app stores besides Google Play and the iOS App Store. Even established stores like the Samsung Galaxy Store are dwarfed by the market dominance of Google and Apple.
The Appeal of Alternative App Stores
The shift to alternative app stores is driven by increased profitability and the growing potential of this market segment. Recent legal challenges against Google and Apple are pushing for a more open mobile app ecosystem, reducing the stigma around alternative stores. Companies like Huawei, with its AppGallery, are capitalizing on this trend through promotions and sales, and major titles like Candy Crush Saga have already made the switch.
Microfun and Flexion are betting on alternative app stores becoming the next big thing in mobile gaming. Whether this gamble pays off remains to be seen, but it highlights a significant shift in the mobile app landscape.
While we don't endorse specific games, if you're looking for high-quality puzzle games, check out our list of the top 25 best puzzle games for iOS and Android!