GTA 6 Cost: Majority of Gamers Consider $100 a Fair Price

Analyst Matthew Ball's controversial assertion that a $100 price point for AAA games could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated a willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing for more expensive, expanded editions.

Ball's statement, which recently went viral, suggested that Rockstar and Take-Two Interactive could set a precedent for other publishers by adopting this pricing strategy.

Rockstar's plans to update Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions, have fueled speculation. While specifics remain scarce, the update is expected to encompass more than mere visual enhancements.

The possibility of extending the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series X|S consoles, to PC players is also being considered. Furthermore, PC users currently lack access to certain features available on consoles, such as Hao's special vehicle modifications offering extreme speed boosts. The arrival of this high-performance tuning on PC is highly anticipated.