Call of Duty Faces Backlash for Prioritizing Store Bundles Over Game Issues
Activision's recent promotion of a new Squid Game-themed store bundle has ignited a firestorm of criticism from the Call of Duty community. The tweet, boasting over 2 million views and thousands of angry replies, highlights a growing disconnect between the publisher and its players. The outrage stems from Activision's apparent prioritization of in-game purchases over addressing widespread issues plaguing both Warzone and Black Ops 6.
Both games are currently suffering from significant problems, including rampant cheating in Ranked Play, persistent server instability, and other game-breaking bugs. Prominent Call of Duty players, such as Scump, have publicly voiced their concerns, stating the franchise is in its worst state ever. This sentiment is echoed by a significant portion of the player base.
The controversial tweet, posted on January 8th, promoted a new store bundle featuring characters from Squid Game, a move perceived as tone-deaf by many players. Content creators like FaZe Swagg and news outlets such as CharlieIntel have joined the chorus of disapproval, highlighting the stark contrast between the promotion of new content and the neglect of existing problems. Players are voicing their frustration, with some, like Twitter user Taeskii, vowing to boycott store purchases until the anti-cheat measures are improved.
This discontent is further underscored by a dramatic drop in player numbers on Steam. Since the October 25th, 2024 release of Black Ops 6, player counts have plummeted by over 47%, a significant indicator of player dissatisfaction. While data for other platforms remains unavailable, the Steam statistics strongly suggest widespread frustration with the game's current state. The combination of persistent issues and Activision's perceived lack of responsiveness is driving players away, leaving the future of the Call of Duty franchise uncertain.