Hyundai and Kartrider Rush+ announce new partnership

When it comes to showcasing a new vehicle, car manufacturers have numerous avenues to explore. From slick advertising campaigns to celebrity endorsements, the options are vast. However, Hyundai has opted for an innovative approach by partnering once again with KartRider Rush+ to introduce their latest innovation to the gaming world.

Nexon's popular kart racing game, KartRider Rush+, is set to feature the new Insteroid concept car as a kart. This unique kart is designed by the Hyundai Motors Europe Design Center and is inspired by the INSTER, an electric SUV from Hyundai. The collaboration doesn't stop there; players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both adorned with the vibrant GOGOGOrange color scheme.

To celebrate this exciting partnership, KartRider Rush+ is hosting an in-game event until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.

Notably, the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not hit production lines soon, its presence in KartRider Rush+ serves as an effective promotional tool. In my opinion, it's a far more stylish addition to the game than the Cybertruck in Fortnite.

If the latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to relax and explore our list of the top five new mobile games to try this week. Discover what other exciting titles have launched over the past seven days.