"Relive Sengoku Saga with The Battle Cats 12th Anniversary Ad

The Battle Cats celebrates 12 years of quirky cat-fueled battles! Ponos, the developer behind the wildly popular mobile game, is marking this milestone with a new Sengoku-era ad campaign.

Ninja cats, fish cats, and even the memorably named "Gross Cat"—the game's unique charm and ever-expanding roster of bizarre feline fighters are likely key to its enduring success. While the mobile tower defense genre is notoriously competitive, The Battle Cats continues to thrive.

This latest ad series, a collaboration with R/GA, immerses viewers in the Sengoku period, blending historical accuracy with the game's signature humor and those iconic cat food cans. The result is a surprisingly compelling cinematic experience that left me wanting to "be the cat, become the cat."

“Celebrating 12 years of The Battle Cats, we're thrilled to challenge perceptions and highlight the game's strategic depth. Our partnership with R/GA honors our past while introducing new players to the exciting world of tactical gameplay in a fresh and engaging way,” states Ponos' COO and Managing Director, Seiichiro Sano.

Need help strategizing your feline army? Check out our Battle Cats tier list for optimal team composition!

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.