The Best Time to Buy a TV at a Decent Price in 2025

Investing in a TV is a big decision, as it's a frequently used home appliance. Don't settle for a cheap screen with poor picture quality and a short lifespan just to save a few dollars. Instead, find ways to get the best TV for your gaming and streaming needs at a lower price. Fortunately, TV deals are available throughout the year; you don't have to pay full price if you know when to look.

Black Friday and Cyber Monday are well-known for their discounts, often offering the biggest savings. However, other times offer significant savings on top-quality gaming and 4K TVs. The weeks leading up to the Super Bowl, a major TV viewing event, usually feature sales. This coincides with manufacturers releasing new spring models, making it a great time to find deals on older TVs. Other sale events, like holiday weekends and Amazon Prime Day, also present opportunities.

How much are you willing to spend on a new TV?

$100$300$500$1,000$1,500$2,000+

AnswerSee ResultsBest Times to Buy a TV

Black Friday and Cyber Monday

The post-Thanksgiving shopping days have expanded into a multi-week November sales event. TVs often receive deep discounts, making it an ideal time to shop. You'll find budget-friendly options for guest rooms or children's play areas, as well as discounts on higher-end and newer models released in the spring.

Black Friday, once exclusively in-store, still offers incredible deals, though often requiring early arrival to secure inventory. Cyber Monday provides online alternatives, with Amazon offering Prime Day-like deals (also occurring in summer and now October) with limited-time availability and stock. Other retailers like Best Buy and Walmart also participate in both in-store and online Cyber Monday sales.

Before the Super Bowl

Following the holiday rush, the weeks leading up to the Super Bowl (around mid-January and early February) often see great TV deals, especially on larger screens. Older models typically see deeper discounts first, but deals on newer TVs are also available. Currently, Super Bowl deals on Samsung OLED TVs are already appearing.

Early January, when many manufacturers announce new models at CES (see CES 2025 details for expected sales), retailers often discount older models to make room for new inventory arriving in the spring.

Springtime

Around March through Memorial Day weekend, manufacturers like Samsung, LG, Sony, TCL, etc., release their latest TVs. This often leads to deals on previous-year models as retailers clear space for the new releases. Since upgrades are often incremental, buying the previous year's model can be a smart cost-saving strategy.

Amazon Prime Day

Initially a mid-July Amazon Prime exclusive, Prime Day now sees participation from other retailers offering similar deals. Walmart, Best Buy, and others often match or compete with Amazon's pricing.

Prime Day, lasting a few days in mid-July, offers deep discounts comparable to Black Friday and Cyber Monday, though often focusing on older models. Deals are constantly added throughout the event, but overall, Black Friday generally offers more sales across all retailers.

Do You Prefer to Shop on Prime Day or Black Friday?

I prefer to shop on Prime DayI prefer to shop on Black FridayI'll shop whenever there are deals!

AnswerSee Results### Holiday Weekends

Long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day) often feature sales, though discounts may be less significant and selection more limited than other sales events. President's Day sales are currently underway, with Best Buy offering strong deals until February 17th.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best deals, particularly for the latest models. January's CES showcases upcoming models, with spring releases (around March) often leading to deeper discounts on older models. Releases continue into summer, with the best deals on newest models typically appearing around Black Friday and Cyber Monday.

TV Brands With New Products

Most major TV brands release updated models annually. Here's a summary:

Samsung

Samsung focuses on higher-end models, offering limited budget options. 2025 models feature minor upgrades over their predecessors, promising improved brightness, mini-LED and QD-OLED backlighting, and enhanced gaming features.

LG

LG's OLED evo TVs receive upgrades in 2025, including AI personalization and "Brightness Booster Ultimate" technology. The G5 model offers a 4K 165Hz variable refresh rate for gamers.

Hisense

Hisense's 2025 lineup features higher-end ULED models with 144Hz refresh rates for gaming. The 136" MicroLED TV utilizes mini-LED technology.

Vizio

Vizio made minor improvements in 2024, removing the top-line P-series. The M-series (mid-range), V-series (budget), and D-series (budget, 1080p) remain available.

TCL

TCL significantly updated its lineup in 2024, introducing Q- and S-series (flagship QM8). CES 2025 announced the QM6K entry-level Mini LED TV.

Roku

Roku expanded into its own line of Roku TVs in 2024, offering 11 models (24-75 inches) prioritizing streaming. Roku Plus models feature the Voice Remote Pro, while Roku Select models have the basic Roku Voice Remote. Access to the Roku Channel is available without a separate Roku device.

Top Budget TVs You Can Buy Now

For immediate purchases, here are some top budget TV picks for 2025:

### Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features for a surprisingly low price. See it at Amazon### TCL 55Q750G

1Stunning QLED TV that delivers impressive contrast and brightness and can even hit 144Hz in 4K with VRR enabled, all while remaining affordable.See it at Amazon### Hisense 50U6HF

0An ultra-affordable TV offering Amazon Fire TV OS for simple streaming and smart home capabilities. See it at Amazon