Top 2025 Sales Events: Dates & Deals

While Black Friday remains the undisputed champion of shopping events, numerous seasonal sales have emerged as formidable contenders in recent years. With retailers strategizing year-round promotions, even now presents excellent opportunities to discover deals on electronics, video games, and a vast array of other products.

If you're aiming to save money throughout 2025, several key sale dates deserve a prominent spot on your calendar. We've compiled a list of major upcoming sales to assist in planning your online and in-store shopping adventures for 2025 and beyond.

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1. Valentine's Day Sales (Now–February 14)

While not traditionally a shopping holiday, Valentine's Day inspires gift-giving, leading to early February discounts on potential presents. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and book sets. These often represent the year's lowest prices thus far.

See the latest deals:

LEGO Botanicals Orchid
$49.99 save 20% $39.99 at Amazon

LEGO Icons Flower Bouquet
$59.99 save 20% $47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet
$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet
$59.99 save 20% $47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day brings sales on mattresses, clothing, laptops, and PCs, often starting the week before the holiday. Expect sitewide sales from various retailers, including Amazon.

3. Tax Day Sales (April 15)

Tax Day, while not a holiday, often sees discounts on TVs, electronics, and LEGO sets, capitalizing on tax returns.

4. Star Wars Day Sales (May 4)

May the 4th be with you...and your wallet! This day offers deals on Star Wars merchandise, including LEGO Star Wars sets, movies, games, and collectibles.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, expect discounts on flowers, jewelry, watches, and chocolates, with occasional broader deals.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend brings sales on mattresses, clothing, appliances, laptops, and furniture, with major online retailers like Amazon, Walmart, and Best Buy participating. Sales usually begin the week prior.

7. Dads and Grads Sales (June 1–15)

June offers a combined sale targeting graduates and fathers, featuring discounts on TVs, laptops, PCs, and furniture. This is a prime time for electronics deals before summer sales.

8. 4th of July Sales (July 1–6)

The 4th of July often offers significant discounts on electronics, mattresses, appliances, furniture, and clothing, along with summer-specific deals on sporting goods and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, a major sales event rivaling Black Friday, now sees participation from numerous retailers. Expect deals across various product categories. Based on 2024, expect Prime Day 2025 around July 15-16, with other retailers offering competing sales.

Do You Prefer to Shop on Prime Day or Black Friday?

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10. Labor Day Sales (August 25–September 1)

Labor Day weekend offers significant discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear, coinciding with back-to-school shopping. Sales usually start the week before.

11. October Prime Day Sales (Mid-October)

Amazon's October Prime Day-like sale ("Prime Big Deal Days") offers deals ahead of Black Friday, often during the second week of October.

12. Black Friday Sales (November 1–30)

Black Friday, the biggest shopping event, offers substantial discounts throughout November, with peak deals around Thanksgiving and Black Friday itself. Expect official sales to begin around November 21.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, extending Black Friday deals online, typically starts on the Sunday of Black Friday weekend, often continuing throughout the week as Cyber Week.

Which Shopping Holiday Do You Shop On?

Black FridayCyber Monday

14. Green Monday Sales (December 8–23)

Green Monday, the last major sales push before Christmas, extends through late December, often labeled as "last-minute" sales.

15. New Year's Sales (December 26–January 1)

Post-Christmas sales offer deals on returned gifts and older models of electronics, making it a good time for TV and monitor purchases.