Zenless Zone Zero Shatters Revenue Goals with Miyabi's Aid

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered freely as a promotional character), along with enhanced gameplay mechanics, new areas, and game modes. The Hoshimi Miyabi banner was particularly impactful on revenue generation.

Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. While spending usually declines significantly within a week, Zenless Zone Zero maintained daily revenue above $1 million for over 11 consecutive days, and even surpassed $500,000 per day two weeks after the update's release.

While a significant achievement, Zenless Zone Zero's revenue still lags behind HoYoverse's other flagship titles, Genshin Impact and Honkai: Star Rail.