PUBG Mobile\'s oddball collab with luggage brand American Tourister is now live

PUBG Mobile and American Tourister team up for a limited-time collaboration! This exciting partnership offers both in-game items and a real-world collection of PUBG Mobile-themed luggage.

The collaboration, running until January 7th, features in-game items like a special American Tourister backpack and suitcase. But the real highlight is the limited-edition American Tourister Rollio luggage boasting PUBG Mobile branding.

More than just in-game items: This isn't just a virtual crossover. American Tourister will also have a significant presence at the PUBG Mobile Global Championships finals taking place this weekend at the ExCeL London Arena, offering on-site activations and sponsorships.

PUBG Mobile's collaborations are known for their unique choices, ranging from cars to now, luggage. While Fortnite often partners with pop culture icons, PUBG Mobile consistently secures partnerships with major brands, highlighting its impressive mobile reach. This collaboration raises questions about the perceived market value and influence of PUBG Mobile within the branding world.

If you're attending the PUBG Mobile Global Championships, keep an eye out for that distinctive blue and yellow luggage!