Assassin's Creed Shadows: Train Like an Assassin with Ubisoft's Official Fitness Program

Ubisoft's innovative marketing strategy for Assassin's Creed Shadows involves a surprising partnership with fitness influencer, The Bioneer. This collaboration has produced an official workout program, allowing fans to get fit while immersing themselves in the franchise's rich history.

The five-week (45-day) program features themed workouts inspired by various Assassin's Creed installments:

Week one: Altair-inspired Assassin training, mirroring the original game's style. Week two: Pirate-themed workouts, referencing Black Flag's nautical adventures. Week three: Ancient Spartan-inspired training, evoking the world of Odyssey. Week four: Viking-themed workouts, reflecting the brutal efficiency of Valhalla. Week five: A culmination focusing on samurai and ninja techniques, directly linking to the upcoming Shadows game.

This unique approach allows fans to physically prepare for the game's release while revisiting cherished moments from the series through targeted physical activity.