Ex-Rockstar Dev: No More GTA 6 Trailers Needed Due to High Hype

As anticipation continues to build for more news on Grand Theft Auto 6 following the release of Trailer 1 in December 2023, a former Rockstar developer has suggested that no further trailers should be released before the game's launch.

Rockstar released GTA 6 Trailer 1 to record-breaking viewership, but since then, the company has remained silent, leading to a flurry of conspiracy theories among fans eager for any scrap of information. Speculations have ranged from counting the holes in Lucia’s cell door net and bullet holes in the car from Trailer 1 to analyzing registration plates. The most notable theory, the ongoing "moon watch," accurately predicted the announcement date for GTA 6 Trailer 1, but was debunked as a hint at the release date for Trailer 2.

The big question on everyone's mind is when *GTA 6 Trailer 2* will be released. Take-Two boss Strauss Zelnick hinted that fans might have to wait until closer to the game's release date, set for fall 2025, for their next glimpse of the highly anticipated title.

However, former Rockstar Games technical director Obbe Vermeij, who worked on the series up to Grand Theft Auto 4 before leaving the company, tweeted that if it were up to him, he wouldn’t release any more trailers for GTA 6. He believes the existing hype is sufficient and that maintaining an element of surprise would make the game's release even more impactful. In response to a fan's suggestion that Rockstar might announce the release date without further trailers, Vermeij called it a "boss move."

Despite the first trailer being labeled as "GTA 6 Trailer 1," suggesting more trailers might follow, Vermeij's comments raise questions about Rockstar's strategy. He also shared insights from his experience, noting that Rockstar delayed GTA 4 just three months before its original release date, hinting that a similar "decision day" might be looming for GTA 6. He suggested that Take-Two's August earnings report could be a critical moment for updates.

99 Details in the GTA 6 Trailer - Slideshow

View 51 ImagesIn an interview with Bloomberg, Zelnick explained the strategy behind keeping the release date under wraps, emphasizing the importance of maintaining anticipation and excitement. He noted that while competitors might announce release schedules years in advance, Rockstar prefers to release marketing materials closer to the launch to balance excitement with unmet anticipation.

Mike York, a former Rockstar animator, suggested on his YouTube channel that Rockstar is intentionally fueling conspiracy theories by staying silent about the game and the release of Trailer 2. He believes this tactic creates allure and mystery, encouraging fans to engage and speculate, which in turn generates buzz without Rockstar having to do much.

Will You Continue to Play GTA Online When GTA 6 Comes Out? ----------------------------------------------------------

Yes! I'm happy with the original GTA OnlineNo! Time to move on to whatever's nextIt depends (tell us why in the comments!)

AnswerSee ResultsYork further explained that Rockstar's silence is a deliberate marketing strategy to keep fans engaged and talking about the game, even when no new content is being released. This approach fosters community interaction and builds hype.

Zelnick's comments suggest that if GTA 6 Trailer 2 is released, it might not be until closer to the game's fall 2025 release date, assuming no delays occur. As fans eagerly await more news, they can explore IGN's coverage on various related topics, including insights from former Rockstar developers and discussions about the future of GTA Online and the potential performance of GTA 6 on the PS5 Pro.