NetEase Games is committed to keeping Marvel Rivals fresh and exciting with regular updates. The developers plan to roll out an update approximately every month and a half, introducing two new heroes each quarter. This ensures that players always have something new to explore and enjoy when they dive back into the game.
In an insightful interview, game director Guangyun Chen revealed that each seasonal update is strategically divided into two parts. During the first half of the season, players can expect the introduction of one new hero, followed by the addition of another hero in the second half. This approach keeps both the audience and the players engaged and eagerly anticipating what's next.
Beyond new heroes, Marvel Rivals will also offer updates that include new maps, storylines, and objectives, ensuring a dynamic and evolving gaming experience. Characters like Blade, who is yet to be playable, and Altron, known from leaks, have already been introduced. Additionally, the entire Fantastic Four team has recently been unveiled, adding to the excitement.
According to the Chinese publication GameLook, Marvel Rivals has generated around $100 million globally, with significant contributions from the Chinese market. Marvel's strategic entry into the gaming industry, following its dominance in the film sector, marks a significant expansion. Despite a less favorable experience with Square Enix's Avengers, Marvel Rivals successfully fills a gap in the game-service genre. NetEase's studio has delivered a top-tier heroic shooter, featuring an array of compelling characters, and has received positive reviews since its launch.