Ubisoft Shareholder Plots Protest Outside Paris HQ, Accuses Company of Failing to Reveal 'Discussions' With Microsoft, EA, and Others Allegedly Interested in Acquiring IPs

A minority shareholder in Ubisoft, AJ Investments, plans a protest outside the company's Paris headquarters. The protest stems from accusations of undisclosed discussions with Microsoft, EA, and other publishers regarding potential franchise acquisitions. AJ Investments CEO Juraj Krúpa alleges Ubisoft's mismanagement, citing declining shareholder value, poor operational execution, and a failure to adapt to market trends. He criticizes a lack of transparency surrounding key decisions, including an Assassin's Creed Mirage DLC partnership with the Saudi investment firm Savvy Group and alleged acquisition talks reported by MergerMarket.

Krúpa further points to the repeated delays of Assassin's Creed, claiming these delays, and subsequent revisions to financial guidance, severely harmed retail investors while benefiting larger institutional investors. He alleges that management's handling of the situation was predictable and lacked appropriate communication with shareholders.

AJ Investments urges frustrated investors to join the May protest, aiming to pressure Ubisoft's management into making decisions that increase shareholder value. Krúpa notes that Ubisoft's management is conducting a strategic review with Goldman Sachs and JP Morgan, and the protest's purpose is to ensure this review results in meaningful improvements. If shareholder value is demonstrably enhanced, the protest will be called off. AJ Investments also threatens legal action, alleging Ubisoft misled investors.

This isn't AJ Investment's first action against Ubisoft. Following the underperforming launch of Star Wars Outlaws and a subsequent share price plunge, AJ Investments previously issued an open letter calling for leadership changes and a potential sale of the company. The letter was addressed to Ubisoft's board, including CEO Yves Guillemot, and investor Tencent.

The ongoing situation highlights Ubisoft's struggles, including high-profile game flops, layoffs, studio closures, and numerous game delays, contributing to a prolonged decline in its stock performance.

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