Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Silent on Sales

Ubisoft has announced that Assassin’s Creed Shadows has attracted over 3 million players just seven days after its launch on May 20. This impressive figure marks a significant increase from the 2 million players reported on the game's second day, surpassing the launch performances of both Origins and Odyssey. Ubisoft's latest release has also achieved the second highest day one sales revenue in the Assassin's Creed franchise history, only trailing behind Valhalla. It also set a record as the biggest Ubisoft day one ever on the PlayStation Store, with over 40 million hours played so far.

The success of Assassin’s Creed Shadows is crucial for Ubisoft, especially following a challenging period marked by delays and the commercial underperformance of Star Wars Outlaws. The company faced several high-profile setbacks, including flops, layoffs, studio closures, and game cancellations leading up to the release of Shadows. Amidst these struggles, the Guillemot family, Ubisoft's founders, were reportedly in discussions with Tencent and other investors about a potential buyout to retain control over the company's intellectual property. As a result, the gaming industry is closely monitoring Assassin’s Creed Shadows for indicators of its success or failure.

On Steam, Shadows achieved a new milestone for the Assassin's Creed series, reaching a peak of 64,825 concurrent players over the weekend. This is noteworthy as it was the first game in the series to launch on Steam since Odyssey in 2018. Comparatively, Dragon Age: The Veilguard by BioWare peaked at 89,418 players on the same platform.

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While Assassin’s Creed Shadows has shown strong player engagement, it's challenging to determine if it meets, exceeds, or falls short of Ubisoft's expectations without specific revenue or sales figures. Ultimately, the financial performance of Shadows will be a key determinant of both the game's and Ubisoft's future, with more clarity expected in the company's upcoming financial reports.

For those eager to explore the world of feudal Japan in Assassin’s Creed Shadows, our comprehensive Assassin's Creed Shadows guide is here to help. Dive into our Assassin's Creed Shadows walkthrough, navigate with our Assassin's Creed Shadows Interactive Map, and uncover all the essential things Assassin’s Creed Shadows doesn’t tell you.