Borderlands 4 Standard Edition Costs $70

2K Games has confirmed Borderlands 4 will launch at $70, sparking renewed debates about game pricing after controversial remarks from Gearbox CEO Randy Pitchford.

Price Controversy Explained

The discussion intensified when Pitchford responded to fan concerns about potential $80 pricing with: "If you're a true fan, you'll find a way." Later clarifying his stance, Pitchford acknowledged the backlash while maintaining excitement for the game.

The standard edition is now officially confirmed at $69.99 (£59.99), available across PlayStation 5, Xbox Series X|S, and PC platforms via Steam/Epic Games Store.

Edition Breakdown & Preorder Bonuses

Preorders launched September 12 for three editions:

• Standard Edition: Base game only ($69.99/£59.99)
• Deluxe Edition: Includes Bounty Pack Bundle with 4 DLC packs ($89.99/£89.99)
• Super Deluxe Edition: Adds Vault Hunter Pack and Ornate Order Pack ($119.99/£119.99)

All preorders receive the Gilded Glory Pack featuring unique cosmetic items.

Premium Content Details

The Deluxe Edition's Bounty Pack offers:

• Four expansion DLCs with new regions
• Four Vault Cards with challenges
• Exclusive weapons and vehicles

The Super Deluxe Edition expands with:

• Two Story Packs featuring new playable hunters
• Additional map regions and missions
• Expanded cosmetic collection

The September 12, 2025 release follows Borderlands 3's record-breaking 2019 launch.

Preorders available now through official storefronts.