Coach Debuts in Roblox with Fashion Famous 2, Klossette

New York's renowned fashion house, Coach, is partnering with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for its "Find Your Courage" campaign. This exciting collaboration, launching July 19th, will feature exclusive in-game items and themed environments.

The partnership introduces immersive new areas reflecting Coach's Floral and Summer Worlds. Fashion Klossette players can explore a charming daisy-filled design space, while Fashion Famous 2 boasts a vibrant New York subway-inspired stage set against a backdrop of pink fields.

Players can acquire both free Coach items and purchasable pieces from the Coach 2024 Spring Collection using in-game currency, enhancing the usual catwalk-style gameplay. The collaboration leverages Roblox's significant influence on Gen Z fashion choices, with Roblox's own research indicating that 84% of Gen Z players report their avatar's style impacting their real-world fashion preferences. This underscores Roblox's growing importance as a promotional platform for diverse brands, from film and gaming to high fashion.

For those less inclined to explore Roblox, alternative options include our curated list of the year's best mobile games (so far) or a preview of the most highly anticipated mobile game releases.