Microsoft's AAA IPs Transforming into Blockbuster AA Games

Microsoft and Activision Forge New Team for AA Mobile Games

A new Blizzard team, primarily composed of King employees, is focusing on developing smaller-scale, AA games based on established franchises, according to reports. This initiative follows Microsoft's acquisition of Activision Blizzard, granting access to a wealth of popular IPs.

King's Mobile Expertise Fuels Blizzard's AA Push

Jez Corden of Windows Central reports that this new team, leveraging King's mobile game development expertise, will concentrate on creating AA titles for mobile platforms. This aligns with King's successful history with mobile hits like Candy Crush and Farm Heroes. Past experience includes Crash Bandicoot: On the Run! (since discontinued) and a planned, though currently unclear, Call of Duty mobile game.

Microsoft's Mobile Ambitions Drive Activision Integration

Microsoft's strategic focus on mobile gaming is well-documented. Phil Spencer, CEO of Microsoft Gaming, highlighted mobile's crucial role in Xbox's growth strategy at Gamescom 2023, emphasizing it as a key driver behind the Activision Blizzard acquisition. The goal isn't simply to port existing titles, but to establish a strong mobile presence. This includes developing a competitive mobile app store, expected to launch sooner than previously anticipated, according to comments at CCXP 2023.

Addressing the rising costs of AAA game development, Microsoft is experimenting with smaller, more agile teams. While details remain scarce, speculation abounds regarding potential projects. These could include mobile adaptations of popular franchises like World of Warcraft, similar to League of Legends: Wild Rift, or a mobile Overwatch experience comparable to Apex Legends Mobile or Call of Duty: Mobile. The new team's efforts represent a strategic shift towards maximizing the potential of existing IPs across various platforms.