Mojang Won't Use Generative AI, Minecraft Is 'About Creativity and Creating'

Minecraft developer Mojang remains steadfast in its commitment to eschew generative artificial intelligence from its game development process. As the use of generative AI in game development becomes more prevalent, with examples like Activision's incorporation of AI-generated art in Call of Duty: Black Ops 6 and Microsoft's development of Muse, an AI designed to generate game ideas, Mojang stands firm in its dedication to human creativity.

Minecraft, celebrated for its creativity and massive success with over 300 million copies sold, continues to prioritize the human element in its development. Agnes Larsson, game director for Minecraft Vanilla, emphasized this during a recent event attended by IGN, stating, "Here for us, just like Minecraft is about creativity and creating, I think it's important that it makes us feel happy to create as humans. That's a purpose, [it] makes life look beautiful. So for us, we really want it to be our teams that make our games."

Ingela Garneij, executive producer of Minecraft Vanilla, further elaborated on the importance of human collaboration and creativity. "For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even try to have remote teams sometimes and guide them in building things for us, which has never worked, because you have to be here working together face-to-face."

Garneij continued, "I mean creativity is... you need to meet like this as a person, as a human to really truly understand the values and principles and the ecosystem, the lore, everything. It's so massive Minecraft, it's a planet, it's massive."

The human touch behind Minecraft's development continues to drive its success, with the upcoming graphics update, "Vibrant Visuals," set to enhance the game's visual experience. Mojang also remains committed to not making Minecraft free-to-play and has no plans for a "Minecraft 2." Despite being 16 years old, Minecraft shows no signs of slowing down and remains firmly opposed to integrating generative AI into its development process.

For more on what's coming to Minecraft, check out everything announced at Minecraft Live 2025.