Pokemon recognized as the most influential entertainment brand in Japan in 2024

GEM Partners, a marketing agency, has released the results of a comprehensive brand reach survey encompassing seven media platforms. Pokémon secured the top spot, achieving a remarkable 65,578 points.

This ranking utilizes a proprietary "reach score," a metric calculating the daily interactions with a brand's content across various platforms, including apps, games, music, videos, and manga. The survey involved 100,000 Japanese individuals aged 15-69, conducted monthly.

Pokémon's dominance is particularly evident in the App Games category, scoring 50,546 points (80% of its total score). This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also significantly boosted reach.

The Pokémon Company's 2024 financial report underscores this success, revealing sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, card games, and other merchandise. Jointly managed by Nintendo, Game Freak, and Creatures, the franchise operates under The Pokémon Company, established in 1998 to oversee all brand activities.