While Pokémon Go's upcoming Go Fest and ninth anniversary celebrations are making headlines, European trainers have special reason to celebrate. For the first time ever, the beloved Japanese Stamp Rally event is coming to Europe, offering a fresh way to engage with the game.
What exactly is a Stamp Rally? These culturally significant events originated in Japan, where participants collect stamps at various locations to complete themed booklets. Often used for tourism campaigns or special occasions, some designs even create hidden images when all stamps are collected - a tradition that's gained particular popularity within the Pokémon community.
While stamp collecting might seem quaint to western audiences, these events draw massive crowds in Japan, with dedicated fans of all ages competing for limited spots at premium Pokémon-themed rallies.

European trainers will embark on this cultural phenomenon September 13-14, with the historic Westfield Forume des Halles Chatelet in Paris serving as the hub. Beyond stamp collecting, attendees will experience an innovative hybrid event celebrating the upcoming main series Pokémon games.
Following Go Fest and other major announcements, this event signals Pokémon Go's commitment to delivering fresh content for both dedicated players and newcomers throughout the year.
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