GameStop is quietly shuttering numerous US stores, leaving customers and employees surprised and disheartened. This wave of closures underscores the retailer's ongoing struggles, with its physical footprint shrinking by nearly one-third. Social media platforms are buzzing with reports from affected customers and employees, painting a worrying picture for the company's future.
The once-dominant video game retailer, with a history spanning over four decades (originally known as Babbage's), reached its zenith in 2015, boasting over 6,000 global locations and nearly $9 billion in annual revenue. However, the shift to digital game sales has significantly impacted GameStop's performance. By February 2024, ScrapeHero data revealed a nearly 33% reduction in physical stores, leaving approximately 3,000 locations in the US.
Following a December 2024 SEC filing hinting at further store closures, a flood of reports emerged on platforms like Twitter and Reddit. Customers expressed dismay, citing the loss of convenient, affordable game and console sources. Employees also voiced concerns, with one Canadian employee highlighting unrealistic sales targets amidst store closures.
GameStop's Ongoing Decline
The recent closures are part of a larger downward trend. A March 2024 Reuters report predicted a grim outlook, citing a 287-store closure in the preceding year and a nearly 20% revenue drop ($432 million) in the fourth quarter of 2023 compared to 2022.
Over the years, GameStop has attempted various strategies to revitalize its business, including expanding into merchandise, phone trade-ins, and trading card grading. The company also experienced a temporary surge in 2021 thanks to a group of Reddit investors, a phenomenon documented in the Netflix documentary "Eat the Rich: The GameStop Saga" and the film "Dumb Money." However, these efforts haven't stemmed the tide of declining sales and store closures.