Strauss Zelnick, CEO of Take-Two Interactive, recently discussed the company's strategy regarding the release of games across various platforms, with a particular focus on the highly anticipated Grand Theft Auto VI. Zelnick revealed that the decision to delay the PC version of GTA 6 could result in a significant revenue shortfall, estimating a loss of about 40% of potential earnings typically generated from PC sales. Despite this, Take-Two Interactive remains committed to its staggered release approach, opting not to launch the game simultaneously on all platforms.
This strategy aligns with the historical release pattern of the GTA series, where the PC version typically follows after the console releases. This delay is partly attributed to Rockstar Games' intricate relationship with the modding community. It's important to note that this decision isn't influenced by any downturn in sales of the PlayStation 5 and Xbox Series consoles. Consequently, GTA 6 will adhere to this established model and not break from tradition.
Assuming Grand Theft Auto VI launches in the fall of 2025, PC enthusiasts might have to wait until 2026 to dive into the game. The anticipation for GTA 6 extends beyond Take-Two Interactive; the initial teaser trailer shattered numerous YouTube records, highlighting the immense excitement surrounding the game. The gaming industry is also watching closely, with hopes that GTA 6 will set a new standard by surpassing the $100 price point. Such a move could have a ripple effect, benefiting other developers and studios in the market.