Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. This performance is particularly strong in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million in its initial 30 days back in 2016. Furthermore, Squad Busters' install rate has significantly declined since its launch week peak of 30 million, dropping to under five million by the end of the month. Spending is also trending downwards.
Supercell Fatigue?
The diminishing returns for Squad Busters, despite Supercell's apparent high expectations, raise questions about potential market saturation. Competitor Honkai Star Rail, for instance, achieved a staggering $190 million in its first month.
While Squad Busters is a well-made game, its similarity to Supercell's existing portfolio might contribute to player fatigue. Only time will tell if the game can overcome this hurdle and achieve long-term success.
To explore other top-performing mobile games of 2024 and upcoming releases, check out our list of the best and most anticipated mobile games!